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Doing Business in Latin America

 
The last three-month period of 2015 witnessed a deep institutional, political and economic 
change. President Mauricio Macri´s administration took power on December 10, featured
by a liberal-ideology political coalition with a strong commitment towards management
transparency, public spending efficiency, the fight against crime and drug trafficking, and
the eradication of poverty through investments and decent working conditions. In a few
months, Argentina has left behind a decade of populist policies and has opened to the
world in a responsible and credibly manner. All pending legal conflicts with holdouts were
settled, restrictions on foreign trade were released, the rate of exchange was unified,
inflation was drastically reduced and the biggest infrastructure program of Argentina´s
history was started. This new vision of the country was seen at the event organized by the
Argentine Government in order to attract investors: Argentina Business & Investment
Forum and the visit of the main world leaders.
 
The changes that are taking place in the third economy of Latin America will mark the start
of a new era in the region. In Brazil, Congress removed President Dilma Rousseff
surrounded by scandals of corruption, and the acting vice-president has started to
approach the liberal policies of the Argentine government. After more than 10 years of
negotiations, Colombia is finally concluding a peace process that will put an end to the
violence of drug trafficking and the revolutionary forces. In Venezuela, populist policies are
at their final stage and, with this, so is the isolation of the last populist spots in the region:
Bolivia and Ecuador. Furthermore, the two big trade blocs of the region, Mercosur (Brazil,
Argentina, Uruguay and Paraguay) and the Pacific Alliance (Chile, Colombia, Mexico and
Peru) are starting to discuss a broader alliance that integrates the entire region with the
most relevant global markets (USA, Asia and Europe).
 
Investment opportunities in the publishing sector
The auspicious perspectives that begin to be envisaged in Argentina constitute a great
opportunity for all foreign companies that are interested in increasing their presence or
starting to operate in the region. The growth in jobs and salaries following the investments
that the country will receive in order to develop infrastructure, energy, oil, communications,
etc., will support the demand for mass consumption products and services. Moreover, a
stronger commitment from the governments is expected regarding public education
matters, which will make a direct impact on the publishing industry through textbook
purchasing plans.
 
Argentina has several competitive advantages that place it in an excellent position for the
sector. It has a strong publishing industry based on a native reader market (proportionally,
the biggest in the region), a very low share in state purchases (with a great growth
potential), the biggest book commercialization network of America, and an important
development of professionals in services sectors such as design, correction, translation
and illustration, which turn this country into an excellent place to develop the publishing
business.
 
At PROMAGE, we have a deep knowledge of the Argentine and Latin American publishing
market, and we have helped many companies to develop their business in the region. Now
is the time to look towards Latin America. Now is the time to invest in Argentina.
 

fernando.zambra@promage.net

 

Related Links

 

Obama Visit Affirms Argentina’s Shift Toward Center - New York Times

President Obama's Argentina Visit Is All About Trade - Fortune

Macri and Renzi vow to promote bilateral trade and Italian investments in Argentina - Mercopress

Macri and Renzi urging italian companies to invest in Argentina - EMIS

Argentina: Hollande supports the liberal reforms of Macri - Archy World News

Hollande extends full support for Macri: “France is ready to back you - Mercopress

Argentina Business & Investment Forum

Argentina’s debt – At last - The Economist